Trickle Up, Trickle Down and Trickle Across.

Trickle Up:

The theory of 'Trickle-Up fashion' is when a style or trend that is started and worn by a lower income group of people. These everyday people make the trend popular and the specific style is copied by catwalk fashion that is more high end. 

Trickle Down:

The theory of 'Trickle-Down fashion' is the opposite of trickle up. High end designers produce trends and styles that become very popular and worn a lot. High street stores then use the designs as inspiration for their own designs. 


Trickle Across:
The theory of 'Trickle-Across fashion' is when a shop is able to appeal to a large variety of people with different price ranges and styles. It does this while still being produced on a mass basis. It suits a wide range of peoples budgets and style and appeals to lots of customers. The stores normally split into different sections where they have high street at one side and high end at the other so the customers can go over and look through the section that suits them the best.