Calvin Klein

Calvin Klein is an American fashion house founded by the fashion designer Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH.

In 1968, Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York City store, Bonwit Teller.

 In September 1969, Klein appeared on the cover of Vogue magazine

About the designer:

Calvin Klein was born on November 19, 1942, in Bronx, New York. He studied fashion in New York City and apprenticed for a suit manufacturer. In 1968, he opened his own company. He was initially recognized for suits and coats, but his sportswear line became popular as well. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.

Promotion:

Celebrity endorsement:

Celebrity branding is a type of branding or advertising in which a celebrity becomes a brand ambassador and uses his or her status in society to promote or endorse a product, service or charity.

Calvin Klein is known for its celebrity endorsement, from supermodels to actors and singers. Calvin Klein normally have a massive campaign with there chosen celebrity that consists off many billboard pictures, adverts and short videos to help promote the brand. Using 

Product:

Calvin Klein; Women's Underwear Sets.





Price: Sports bra £30
Normal bras range from £32 to £53
Pants range from £18 to £31

In fiscal 2013 (ended January) Calvin Klein Licensing rang up $425 million in sales, while Calvin Klein Apparel brought in $750 million. Overall, worldwide retail sales of products sold under the Calvin Klein brands were approximately $7.6 billion fiscal 2013.


Place:
Online. They have a hugely popular online sites available to view all over the world. You can order from them at any time and get them to deliver to your house at a shipping cost, depending on where you live. 
Stores. As of today, there is only one Calvin Klein Collection store operated by CKI. However they do have hundreds of stores worldwide but these are for underwear and a few are sportswear as well.