Calvin Klein

Calvin Klein is an American fashion house founded by the fashion designer Calvin Klein. The company is headquartered in Midtown Manhattan, New York City and is currently owned by PVH.

In 1968, Klein founded Calvin Klein Limited, a coat shop in the York Hotel in New York City, with $10,000. The first Calvin Klein collection was a line of "youthful, understated coats and dresses" featured at the New York City store, Bonwit Teller.

 In September 1969, Klein appeared on the cover of Vogue magazine

About the designer:

Calvin Klein was born on November 19, 1942, in Bronx, New York. He studied fashion in New York City and apprenticed for a suit manufacturer. In 1968, he opened his own company. He was initially recognized for suits and coats, but his sportswear line became popular as well. He received three Coty Awards for womenswear. His business now includes clothing, cosmetics, fragrances and home collections.

Promotion:

Celebrity endorsement:

Celebrity branding is a type of branding or advertising in which a celebrity becomes a brand ambassador and uses his or her status in society to promote or endorse a product, service or charity.

Calvin Klein is known for its celebrity endorsement, from supermodels to actors and singers. Calvin Klein normally have a massive campaign with there chosen celebrity that consists off many billboard pictures, adverts and short videos to help promote the brand. Using 

Product:

Calvin Klein; Women's Underwear Sets.





Price: Sports bra £30
Normal bras range from £32 to £53
Pants range from £18 to £31

In fiscal 2013 (ended January) Calvin Klein Licensing rang up $425 million in sales, while Calvin Klein Apparel brought in $750 million. Overall, worldwide retail sales of products sold under the Calvin Klein brands were approximately $7.6 billion fiscal 2013.


Place:
Online. They have a hugely popular online sites available to view all over the world. You can order from them at any time and get them to deliver to your house at a shipping cost, depending on where you live. 
Stores. As of today, there is only one Calvin Klein Collection store operated by CKI. However they do have hundreds of stores worldwide but these are for underwear and a few are sportswear as well. 

Couture, Global, Mail Order, Elite Chain, Mass Market, High Street and Street Fashion

High End (Designer)

Elie Saab
Elie Saab was born on the 4th of July 1964. He is a Lebanese fashion designer. His main workshop is in Lebanon, with additional workshops in Milan and Paris.
The brand of Elie Saab is very expensive with dresses ranging from 3,000, 8,000 to even 10,000.

I absolutely love Elie Saabs dresses as they are colourful, feminine and sophisticated. His work is effortless and always on trend. He continues to design garments that are worn all over the world by celebrities and rich well known people. 

High Street

H & M Hennes & Mauritz (H&M) is a Swedish multinational retail-clothing company, known for its fast-fashion clothing for men, women, teenagers and children. H & M clothes ranges from £20-£30 for dresses, £7.99-£19.99 for tops and £7.99-£24.99. I really like the clothing in H&M as they are fashionable at affordable prices. The clothes are normally inspired by high-end/designer clothes so they are always on trend with the newest styles.