Fashion marketing is the process of increasing awareness of a particular brand. It focuses on publicizing designer labels or department stores. Being employed as fashion marketing manager usually means that the job is extensive, hard work and you would need experience. An undergraduate degree in an industry-related subject is normally a necessity to get a high end job; such as a marketing manager or fashion merchandising.
“Fashion marketing” is the name given to all of the individual activities that are involved throughout the process. From the beginning of a products cycle to directing the flow of goods from the manufacture to the client or customer. The jobs in marketing include product development, pricing, promotion, and distribution (place it goes to). If a fashion retailer or manufacturer is to make a profit, the firm must have a product that consumers perceive as desirable, and the product must be presented to potential customers in a way that makes them want to buy it.
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 On 8 separate pieces of paper as a group we wrote down as many examples of each category involved in scale and diversity. We passed each piece of paper around and wrote a shop or brand that fell in the category. The different categories were Mail Order, High Street, Global Brands, Elite Chain, Street Fashion, Mass Market, Haute Couture and Local. |
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