Marketing Mix- 4 P's and Pop-Up Store

4P's of Marketing.

Product- What a business offers so satisfy its customers.
Price- The amount the customer pays for a product
Promotion- The way a customer is informed about a product, how they first see the product.
Place- (Distribution) involves getting the product to the customer.

Product: Our pop up store was called 'Health Kick' a healthy eating shop that sells organic foods and drinks for breakfast lunch light dinners and snacks. Deciding on the price was difficult as we wanted it to be cheaper than going to a restaurant but not be too expensive as we have some competitors. We had to think about our products and that the ingredients need to be fresh and organic meaning that they are more expensive to buy than pre-packaged frozen foods. Our packaging wanted to reflect our product which we wanted to be environmentally friendly. We decided on brown paper bags so that it is easily disposed of and is recyclable. We also added disposable cutlery that could also be washed and re-used, using recyclable materials. We would also have the name of the brand on the bags so that it promotes the store as well. The pop up store would be placed around office blocks, gyms, leisure centers, and local stores. 

Marketing Mix

A marketing mix is a business tool used in marketing. The marketing mix is very crucial when determining a product/brands price product promotion and place. Working in a group we designed a cake with different layers. We wrote down the different ingredients used to make the cake. The ingredients work as the 4 p's and show that without each ingredient, the  cake wouldn't work. So without each of the 4 p's, marketing wouldn't work as well.

Past, Present & Future Advertising 

I focused on the brand Heinz to research their past and present advertising techniques. I started this research by searching for the first ever advertising from the brand which was in black and white. Heinz was founded in 1869 so advertising at that time was mostly posters and leaflets as technology wasn't advanced/ wasn't existing. The advertising consisted of images of the product with lots of detailing, a title, and written information about the product. As Heinz's advertising becomes more modern it actually becomes less detailed. Nowadays their advertising is very minimal and with just one image and their famous logo on a poster. I feel that this is because they are a well known brand so don't need lots of detailed information to get their brand identity across to customers. I noticed that the most recent advertising techniques include humour which is a great way to advertise. They will catch the customers eye and is more likely to stick in their mind if it made them laugh. 

I think that in the future, Heinz will have more 3D advertising. This is because technology is getting very advanced. Maybe in a couple years, they might even have interactive advertising. I believe that this would be a great way to advertise as it would make the customers remember the brand and would probably tell their friends about it.

What is fashion marketing and Scale Diversity

What is fashion marketing?
Fashion marketing is the process of increasing awareness of a particular brand. It focuses on publicizing designer labels or department stores. Being employed as fashion marketing manager usually means that the job is extensive, hard work and you would need experience. An undergraduate degree in an industry-related subject is normally a necessity to get a high end job; such as a marketing manager or fashion merchandising.

“Fashion marketing” is the name given to all of the individual activities that are involved throughout the process. From the beginning of a products cycle to directing the flow of goods from the manufacture to the client or customer. The jobs in marketing include product development, pricing, promotion, and distribution (place it goes to). If a fashion retailer or manufacturer is to make a profit, the firm must have a product that consumers perceive as desirable, and the product must be presented to potential customers in a way that makes them want to buy it.

On 8 separate pieces of paper as a group we wrote down as many examples of each category involved in scale and diversity. We passed each piece of paper around and wrote a shop or brand that fell in the category. The different categories were Mail Order, High Street, Global Brands, Elite Chain, Street Fashion, Mass Market, Haute Couture and Local.